Startup Types
Chart your own path with 23 different startup types in B2B, B2C and C2C categories.
B2BBusiness-to-Business
AI / ML
Artificial intelligence and machine learning platform. High LTV with GPU costs and top-tier talent needs, hype-driven awareness.
- High LTV (₺5,000)
- 1.6x development cost
- 45-day sales cycle
FinTech
Financial technology solutions. High compliance requirements, medium CAC with solid retention.
- LTV: ₺3,600
- Low Churn (2%)
- 30-day sales cycle
Cybersecurity
Security solutions. Lowest churn, highest LTV as a mission-critical product, but expensive development cost.
- Lowest churn (2%)
- Highest LTV (₺4,000)
- 1.5x development cost
CRM
Customer relationship management platform. Long sales cycle, high LTV and low churn rate for stable revenue.
- High LTV (₺2,400)
- Low Churn (3%)
- 30-day sales cycle
Analytics
Data analysis and reporting platform. Medium sales cycle, fast organic growth potential.
- Fast organic growth (4%)
- Medium sales cycle (14 days)
- Base ARPU: ₺50
DevTools
Developer tools and infrastructure services. Shortest sales cycle, fast growth with low CAC.
- Low CAC (₺60)
- Fastest organic growth (6%)
- 7-day sales cycle
MarTech
Marketing technology platform. Medium sales cycle, solid organic growth with balanced metrics.
- LTV: ₺2,000
- Organic growth (3%)
- 21-day sales cycle
HR Tech
Human resources technology. Long sales cycle but very sticky product, low churn.
- Very low churn (2.5%)
- High LTV (₺3,000)
- Base ARPU: ₺100
LegalTech
Legal technology platform. Trust-based product with high switching costs, compliance-heavy development.
- Low churn (2%)
- LTV: ₺3,200
- 50-day sales cycle
PropTech
Real estate technology. Stickiest B2B product with the longest sales cycle but lowest churn.
- Lowest churn (1.5%)
- LTV: ₺4,500
- 90-day sales cycle
CleanTech
Clean energy and sustainability technology. Growing market with government incentives.
- Growing market (2.5%)
- LTV: ₺2,800
- 35-day sales cycle
AgriTech
Agricultural technology. Niche but sticky market with word-of-mouth growth.
- Seasonal but sticky (2.5%)
- LTV: ₺2,200
- 40-day sales cycle
InsurTech
Insurance technology. Extremely sticky — policies are hard to switch. Actuarial models & compliance costs.
- Very low churn (1.8%)
- LTV: ₺3,800
- 1.4x development cost
Logistics
Supply chain and logistics technology. Scale-dependent with efficiency-driven sales.
- Organic growth (3%)
- LTV: ₺2,000
- 25-day sales cycle
B2CBusiness-to-Consumer
E-Commerce
Online shopping platform. High volume, low unit price, viral growth potential.
- High volume
- Viral growth
- Low ARPU
Gaming
Gaming platform. Viral if hit, but users move on fast. Expensive content creation with hard monetization.
- Viral growth (18%)
- High churn (12%)
- 1.4x development cost
FoodTech
Food delivery and food technology. Everyone eats — easy first transaction with high organic growth.
- Organic growth (14%)
- Easy conversion (25%)
- Low CAC (₺35)
TravelTech
Travel and tourism technology. Seasonal peaks with social sharing and clear booking intent.
- Organic growth (11%)
- Booking conversion (18%)
- LTV: ₺700
Streaming
Content streaming platform. Word-of-mouth for hit content, but high CDN costs and content fatigue churn.
- Organic growth (12%)
- 1.5x development cost
- Content fatigue churn (9%)
EdTech
Educational technology platform. Wide market, organic growth potential, mid-level monetization.
- Wide market
- Organic growth
- Mid monetization
Health Tech
Digital health solutions. Regulation-heavy, trust-focused, high LTV potential.
- High LTV
- Trust-focused
- Regulation-heavy
Social Media
Social platform. Viral growth potential but hard monetization, high churn risk.
- Viral growth
- Hard monetization
- High churn risk
C2CConsumer-to-Consumer
Marketplace
Two-sided marketplace platform. Network effects drive growth with transaction-based monetization.
- Network effects (12%)
- Transaction conversion (20%)
- Commission-based ARPU